The potential growth of the Warehouse
Today’s Dominion Post:
“The Warehouse is developing 15 supermarkets within some of its 85 stores under The Warehouse Extra name over five years. It has already opened two, at Auckland’s Sylvia Park and in Whangarei. If its proposal proceeded, Foodstuffs would develop The Warehouse’s supermarket business plus new grocery and general merchandising approaches. Tim Morris, a food industry analyst at consulting and research firm Coriolis Research, said New Zealand had the most consolidated, concentrated supermarket industry in the world. “In a duopoly like that, what’s in the best interests of the consumer? More competition,” Mr Morris said. “So The Warehouse going down the path that it’s committed to, which is getting into food, is bringing needed competition to the market.”