Bittersweet, chocolate wars
Tim Morris is interviewed for the article on the chocolate wars in New Zealand – Cadbury vs. Whittakers.
“Whittaker’s is in a global industry where New Zealand can be very competitive, Morris believes. “We’ve got this mentality in New Zealand that we’re all doomed, that everything is going to be made in China – but in confectionery we can take on Belgium, we can take on Switzerland – and we can win. I believe Whittaker’s could grow to be a billion-dollar company.”
Cadbury, he says, has kept its established Dunedin factory open, continued to manufacture chocolate brick and continued to employ New Zealanders…They moved some product lines to Australia. They could have easily kept more of their manufacturing in New Zealand, but I think Australia got out a sharper pencil and made them a better offer,” Morris says.