Carl Jr looks to social media after TV ban
Carl’s Jr’s raunchy TV ads have been banned in New Zealand. Restaurant Brands one of the owners of the brand in New Zealand, is said to be pursuing social media as an option to reach its target audience.
Retail analyst Tim Morris, of market research firm Coriolis, questioned if social media could cut the mustard as a marketing tool for Carl’s Jr.
“Every ad agency and its dog is out there selling social media but does it actually do anything?
“It’s like wetting yourself in a dark suit – you get a warm feeling but no one notices.”
The full article is available here. (You can google the ad and judge for yourself).