Grocery giants in a two-horse race
The article states the war for Wellingtonians’ supermarket dollar is heating up, as Progressive plans to build four new Countdown stores around Wellington, while Foodstuffs is building seven more New Worlds.
But New Zealand as a whole was “nowhere close to having too many supermarkets”, Coriolis analyst Tim Morris said. “Not even within spitting distance.”The two big rivals’ dominance in the Wellington region made it about the most consolidated market in the world, and the city could do with more varied competition.”There are two big players slugging it out on the battleground.”They were fighting for whichever sites came available, because if they didn’t, the other would gain an advantage. “You can have more supermarkets but it means they just get a thinner slice of the pie.”