As part of the ongoing Chocolate articles Jazial Crossley talks to Holly Whittaker of, you guessed it, Whittaker’s about the Companies 116 years of producing chocolate in New Zealand. Our recently released Emerging Growth Opportunities and Processed Foods documents both identify chocolate as a great example of adding value to New Zealand dairy.
“Tim Morris was not convinced anyone bought Whittaker’s chocolate because the business had iconic Kiwi company connotations.
“It’s good for their brand story, but I think people just buy it because it’s a good product.””
The full article is available online.