Mapping the New Zealand food industry
“The objective of this document is not to give answers. We all know the answers. Listen at every industry conference, read every industry body’s strategic plan, analyse every company’s annual report. Its all there – innovate, add value, enter new markets, grow sustainably, and ultimately create wealth and employment.
A flock of sheep…
Rather this is a document of questions. How is our food industry doing? What are we making? Where are we selling it? Is this a growth market? These are vitally important questions because this country is still, in many ways, a country built on the sheep’s back (and the cow’s teat). So we need to get this right.
So how are we doing?”
Read the complete 313 page Mapping the Structure of the New Zealand Food & Beverage Industry report here. You may want to right click and choose “save as…” as the report is very large. This report was commissioned by the New Zealand Government’s Food & Beverage Taskforce. In addition, you may want to read the recommendations document.