From today’s Dominion Post:

“The menu may seem healthier at McDonald’s with a new salad initiative but dietitians are still not convinced. Customers can now choose salad instead of fries with all combos for the same price…

Retail analyst Tim Morris, of Coriolis Research, said food outlets globally were trying hard not to be seen as part of the problem. As with any new product, there would be higher costs initially but profit margins could grow depending on success, he said.

“To their credit, they do try. Anything that works they get into and they push. Look at the success of McCafe.”

Mr Morris said McDonald’s had been trying to “make salads make sense” for a long time. The problem with making salads profitable was that consumers often said they were after healthy options but would change their minds at the counter and go for the fries.”