The juice on how to smuggle apples into Oz
Fairfax has an article about the growth of New Zealand cider exports to Australia that quotes from Coriolis research…
“The Aussies may not want our apples but it seems they can’t get enough of the fruit’s increasingly popular byproduct – cider.
Only limited numbers of New Zealand apples are accepted by the Australians despite a World Trade Organisation ruling two years ago which ended a 90-year ban over the fear of bacterial disease fireblight.
However, demand for Kiwi cider has rocketed in the past five years, and exports across the ditch have grown 400 per cent.
Tim Morris, a director at Coriolis Research, conducted a study for the Ministry of Business, Innovation and Employment and found that 96 per cent of New Zealand cider exports go to Australia.
The sales are worth $12.4m a year, which represents a third of Aussie cider imports. “It’s just a beautiful story. We fight for 90 years to get our apples into Australia, they say they’ll let them in and they don’t, [so] let’s send it in as alcohol,” Morris said.
“Taking apples, smashing them, adding a bit of yeast and putting them in a bottle and charging 10 times as much for them, that gets a big tick,” he said…
Read the rest of the article here.
The complete analysis of Emerging Growth Opportunities in the New Zealand Food & Beverage Industry is now available here. The quantitative and qualitative review of New Zealand’s cider exports is on page 81-82.