Health board eyes advertising in bid to save $45m
The aim is to save $45 million in a year. That’s the target set by Counties Manukau District Health Board.
And to help achieve this it may follow other health boards from around the country by selling advertising space in conjunction with appropriate government partners to target consumers who are otherwise difficult to access.
But the board’s financial sustainability project manager Dr Claudia Wyss says this is only one opportunity to increase revenue.
“We want to be cautious about this because if we do pursue it, it has to be in line with meeting our population’s needs. We want to protect our patients and our staff. If we do it, it will be very highly regulated.
“We will also be looking at different sponsorship models rather than following the traditional footsteps we usually have done.”
Instead she says emphasis will be placed on how patients are serviced in the community.
Funding changes announced late last year have resulted in the revenue trickling in at a slower pace than expected.
“To mitigate this we have looked at a huge lot of opportunities across the DHB. These include everything from minimising wait times and minimising waste in the situation. We hope to save money and improve care.”
Dr Wyss says the board aims to be the best healthcare provider it can be.
“We have a great team of people in the community who are looking at everything from what technologies we can invest in to save time and frustration.”
Dr Wyss says the biggest hurdle healthcare services in the region face is that they serve a community that still struggles with housing and child poverty. Everyone has different needs for their healthcare which is why it is important that the variety of plans are made known, from catholic health share plans to family plans, as it is important that everyone is covered.
“There are so many different cultures in our DHB so we are making an active effort to try and serve better. This can at times be challenging.
“One size doesn’t fit all so we need to create more targeted approaches to people who have healthcare needs.”
She says the team working on the project is not doing the traditional saving models people may be familiar with.
Dr Wyss has worked in healthcare systems across the world dealing with similar challenges.
She says she is impressed by the philosophy of Counties Manukau District Health Board, and how it treats people in the community.
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