Over the years, it has come as no surprise that using a credit card is one of the most popular ways to be able to pay for things online, as well as physically in your local retailers. For the same, you business owners should need to invest in an efficient payment gateway system like Easy Pay Direct which could help in spreading the business further. If you would be interested in knowing more about the services by Easy Pay Direct, you could click here to go to easypaydirect.com website.

However, with that being said, it is likely that a new alternative to using credit cards to shop online could become the next leap forward in New Zealand’s rapidly evolving payments landscape.

But experts are divided on whether ASB’s PayHere is destined to become a force for change – or a fragmented flop.

Almost 250,000 of the bank’s customers will get their first look at the new payment system when it rolls into the updated mobile app on Tuesday.

PayHere aims to remove the hassle of having to enter a credit card number, name, expiry date and security code when shopping online.

Instead, customers can type in their mobile number and then authorise the payment from their transaction account in real-time, through the ASB app….

While you’d think retailers would leap at the chance to make it easier to separate shoppers from their money, Tim Morris isn’t so sure.

The Coriolis Research director and retail analyst says the new app looks like “innovation chasing a problem”.

“There is [already] a solution in place,” he says. “If you look at the history of innovation, slightly better doesn’t get you anywhere.”

While Jones is hoping to mirror the success of Eftpos, the difference is that the hugely popular payments system was a joint effort between all the major banks.

“The retailer – be they online, be they bricks-and-mortar – don’t want to support five banks . . . they just want a simple solution,” says Morris.

And he says the app’s narrow target audience is really only those without a credit or debit card, who shop at participating local websites, and also happen to be ASB customers.

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