Big growth in store for fruitgrowers
Fresh fruit exports could double or even triple within the next 10 years if Kiwis can fully harness the industry’s potential, the author of a new export report suggests.
Tim Morris, director of research group Coriolis, said growing fruit was one of New Zealand’s strengths. “We’ve had huge success in apples – one in five apples grown on this planet, the genetics came from New Zealand. It’s an unsung success story.” But in a competitive world, New Zealand could not afford to sit on its laurels.
In a report produced for the Government, Coriolis identifies five directions for growth in the fresh fruit sector, including Asia, new varieties and value-added products.