“New Zealand has punched well above its weight for the past 10 years in its export efforts to Asia but the next 10 years will require some different approaches to maintain the momentum.

The report from the Government’s Food and Beverage Information Project, called “What does Asia want for dinner?” puts the microscope on NZ’s opportunities in the burgeoning Asian market.  The project aims to double NZ’s food-and-beverage export income in real terms by 2025, to $65 billion a year.”

Read the rest of the article on page 25 of the September 8, 2014 issue of at New Zealand Farmers Weekly.

Read the whole “What Does Asia Want For Dinner?” report here.