Tim Morris
Tim is one of a handful of recognized global experts in the changing structure of supermarket and mass merchandise retailing. Tim has over 20 years experience in retailing, consumer packaged goods (CPG), and strategic consulting. Tim is Managing Director and one of the founding partners of Coriolis Research. Tim regularly consults to retailers, private equity and government on retailing and the food/CPG industry in Australia, New Zealand, South East Asia, and globally. Tim was the lead researcher on Coriolis reports on retail globalization, Wal-Mart, Costco, Aldi, Safeway, Woolworths Australia, Whole Foods, Trader Joes and many others. Prior to helping found Coriolis, Tim worked for Swander Pace, Safeway, Dreyers, Woolworths and Kraft. Tim has a degree in Agricultural Economics and Food Industry Management from Cornell University. Tim somewhat regularly edits many of the food and retailing related pages on Wikipedia.

Virginia Wilkinson
Research Director
Virginia is Research Director and Coriolis’ resident expert on qualitative and consumer research. She has over 15 years of experience in primary sector and food and fast moving consumer goods research. Virginia regularly conducts both primary and secondary research on food, fast moving consumer goods and retailing in Australia, New Zealand, South East Asia, and globally for manufacturers, retailers, private equity and government . Virginia is a speaker at industry conferences on a diverse range of topics, from the performance of the Pharmacy sector, through the potential growth of organics to Opportunities for driving growth in the Food and Beverage Industry. Prior to Coriolis, Virginia worked for AC Nielsen, Colmar Brunton and the Canterbury Regional Council. Virginia has a Masters degree in Geography from Canterbury University and grew up on a farm in Canterbury.


Amanda Washington

Helen Copplestone

Regular Collaborators

Wing Morgan
Cross-Cultural Qual/Quant

Professor David Hughes
Industry Expert

Nicki Hall
Market Analyst

Dan Meiklejohn

Claudia Wyss
Past Director