Creating Strength from New Zealand

STAGE III: Supporting investment in the emerging sport nutrition and weight management platform, June 2023

Part of the New Zealand government’s Circular Economy and Bioeconomy Strategy commissioned by MBIE.

This report explores the sports nutrition and weight management platform in New Zealand as a high-growth opportunity within the bioeconomy. The global SN/WM industry, driven by consumer demand for healthy, active lifestyles, exhibits long-term growth and resilience. New Zealand's diverse market includes classic muscle, professional sports, mainstream, aspirational/healthy lifestyle, and meal replacement brands. Emerging themes include health-focused products, sustainable packaging, and support for worthy causes, with notable Māori and Pacific-owned brands contributing to industry innovation. The report suggests potential line extensions into RTD beverages, snacks, on-the-go solutions, and beauty/health-focused powders.

Jun 2023