What does Asia want for dinner? A drink

A part of Emerging Market Opportunities (EMO)

This report is part of the Emerging Market Opportunities (EMO) for NZ F&B, and part of wider Food & Beverage Information Project (iFAB).

The wider wine platform is in high demand in Asia. The greater wine platform (still, sparkling, brandy, vermouth) is an attractive market with strong fundamentals. New Zealand has a strong and vibrant still wine industry with clearly revealed comparative advantage. The New Zealand industry now needs to take the next step and “lift its game” in sparkling wine and brandy.

Jul 2014